SAAFoST Sensory Workshop

Presenters: Suzanne Pecore & Anne Goldman

Specific topics to be discussed during the workshop include:

• Setting action standards and benchmarks
• Key role of your consumer
• How to handle team judging
• Choosing the most appropriate research approaches
• Making sense of it all - data and decision making
• Specialized applications in quality control, product development, ad claims testing

The instructors will provide real world examples illustrating that the appropriate application of sensory and consumer research help to ensure product success in the marketplace.

Anne Goldman is a global ambassador for sensory and consumer science whose work has advanced the strategic positioning of sensory science within the product development process. Her professional career has included positions in the food industry as well as research and academic institutes on three continents. She is a principal and co-founder in 1986 of ACCE International, a market research company that specialises in consumer sensory research for clients in the CPG and hospitality industries.

Throughout her international career Anne has been an active supporter of professional food organisations at the national and section levels. She is a past member of the IFT Board of Directors and the Governing Council of IUFoST, a past president of CIFST, and past secretary of NZIFST. Anne has chaired the international committees of IFT and CIFST and mentored numerous food industry colleagues around the globe. She is also a past board member of the European Sensory Network, past Chair of ASTM - Committee E-18 on Sensory Evaluation and a member of the organizing committee of the Pangborn 9 Conference.

Anne holds a Masters degree in Food Science from the University of Leeds and is a CFS. Anne is a Fellow of IFT, CIFST, IFST (UK), IAFoST and MRIA. She is a recipient of the David R. Peryam Award from ASTM - Committee E-18 on Sensory Evaluation and the IFT 2016 Sensory and Consumer Sciences Achievement Award in recognition of her lifelong contributions of actively supporting and advancing the application of sensory and consumer research through education and mentorship.

Suzanne Pecore is a sensory consultant based in Pasadena, California, USA, with over 35 years of experience as a sensory professional within the global food and beverage industry. She has held a variety of research and management roles for US-based companies, McKesson Contract Research, The NutraSweet Company, and most recently, General Mills. Suzanne's consultancy specializes in helping clients in the practical application of sound sensory and consumer methodology to ensure successful product development and quality maintenance.

Suzanne remains active in furthering the sensory profession, through her own research, development of young scientists, and leadership in professional sensory organizations. She has numerous publications on sensory-related topics in peer-reviewed journals, has been an invited speaker at sensory conferences, and is on the Editorial Boards of sensory-related journals. She is a Past Chairman of the Sensory Evaluation Division of IFT, a long-serving Sub-committee Chair in the Sensory Evaluation Committee of ASTM International, active in the Society of Sensory Professionals since its inception, and on the Executive Committee of the Pangborn Sensory Science Symposia after co-chairing the Conference in 2007.

She obtained her Masters degree in Food Science & Technology at the University of California, Davis, studying sensory science under Professor Rose Marie Pangborn. She is a recipient of ASTM International's Awards of Appreciation and of Merit and the David R. Peryam Award from ASTM - Committee E-18 on Sensory Evaluation in recognition of her lifelong contributions in the field of sensory and consumer research, education and mentorship.

Presenters: John C. Castura (Compusense Inc., Guelph, Ontario, Canada) & Michael Meyners

Audience: = Sensory scientists and statisticians interested in study design and analysis

Background of audience: = Basic understanding of statistics is advantageous, though not mandatory

Recently, new temporal sensory methods have been proposed to capture some of the richness and diversity of consumer sensory perceptions that arise from multiple sensations. The workshop will focus especially on the following two methods:

• temporal dominance of sensations (TDS; Pineau et al., 2009), which captures the attribute to which assessors attended spontaneously, and draws attention to the attribute dominance rate over time as an important sensory characteristic; and
• temporal check all that apply (TCATA; Castura et al., 2016), which permits assessors to describe samples continuously using a simple checklist to characterize the temporal profile in a product.

Next we review analysis methods for temporal sensory data. We discuss pros and cons of various approaches commonly used as well as of some alternative methods we propose. We further discuss the potential for linking temporal sensory data from consumer with sample liking data or other data provided by these same consumers. This opens the possibility of determining links between liking and perception that were not possible to investigate previously.

We will conclude with a brief overview of alternative temporal methods, old and new, including their advantages and limitations.

Michael Meyners is a Senior Scientist at Procter & Gamble, with prior work experience in the pharmaceutical, the flavors and fragrances and the food industry. He obtained his PhD in Statistics in 2002 and his habilitation in 2014. He regularly teaches courses at the Technical University of Dortmund, Germany. Michael served as Chair of the Sensometric Society 2012-2016, and as an associate editor for Food Quality and Preference since 2015. He has numerous publications related to the statistical analysis of sensory and consumer data.

John C. Castura is the VP Innovation, Research & Development at Compusense Inc. Research interests include sensory method development and evaluation, including efficient and temporal sensory methods, sensory discrimination testing, and sensometric applications. John has an academic background in statistics, nearly 20 years' experience in the field of sensory evaluation, and contributions that include peer-reviewed publications, book chapters, oral and poster presentations at scientific meetings, invited talks, seminars, and tutorials. John currently serves as Chair of the Sensometric Society, on the editorial board of Food Quality and Preference, and on ASTM Committees E18 Sensory Evaluation and E11 Quality and Statistics.